Deal reached to upgrade live streams of league games for 2026-27 and beyond

WARREN, Ohio – KidSportsLive.com has signed a three-year agreement with Major Arena Soccer League 3 and Major Arena Soccer League Women  to help facilitate and improve live game streaming in both leagues starting with the 2026-27 season.

Through the agreement, TopSportsLive.com will oversee livestreaming and local sponsorship fundraising for participating venues, bringing professional quality broadcasts and community advertising opportunities to all MASL 3 and MASL W markets, some 40 in all. Participating venues will be brought online in phases as locations are identified and prepared for installation.

The partnership represents a significant step toward expanding access to competitive indoor soccer while creating new revenue opportunities for participating teams, facilities, and local businesses. Expanding the reach of Major Arena Soccer League 3 – which serves as the third division of the Major Arena Soccer League's indoor soccer pyramid by providing competitive opportunities for developing players and clubs pursuing higher levels of competition – is one of the league's top priorities this season. . 

Under the agreement, Top Sports Live will work with participating facilities to expand livestreaming access, allowing families, friends, and soccer supporters to follow the action even when they cannot attend games in person. The package also include a new approach to sports fundraising and local advertising beyond livestreaming as Top Sports Live will introduce its sponsorship focused fundraising program, designed to generate additional financial support for participating teams, leagues, and facilities.

The company also will provide livestreaming camera equipment and installation at no cost to participating venues and leagues. Combined with local business sponsorships, this approach helps organizations generate funding without upfront camera or installation expenses. Participating organizations can use sponsorship revenue to help offset expenses such as facility maintenance, sporting equipment, uniforms, repairs, and other operational needs.

For local businesses, the program creates advertising opportunities that connect them directly with engaged sports audiences in their communities, strengthening brand recognition while supporting the teams and facilities their customers care about. Unlike traditional advertising, Top Sports Live's model combines local sports viewership with community focused sponsorship opportunities, creating long term value for both advertisers and the organizations they support.

Shane Jones,  CEO of Top Sports Live and KidSportsLive.com, believes the partnership provides an opportunity to strengthen the connection between sports organizations, their fans, and the businesses supporting their communities.

"By combining our unique sponsorship focused fundraising model with advanced livestreaming technology, installed and implemented at no cost to participating leagues, we're creating an opportunity where everyone benefits," said Jones. "With the continued growth of MASL and other adult and youth sports leagues nationwide, our goal is to provide fans with a high quality live streaming experience while connecting them with the local businesses that support their teams. We're focused on building lasting partnerships that deliver outstanding broadcasts, meaningful advertising exposure, and shared fundraising opportunities that help leagues and facilities grow."

League president Josh Auden said the partnership is a huge step forward for MASL 3.

“Our players and families deserve to see every game, wherever they are. Partnering with KidSportsLive.com puts MASL 3 and MASL W matches in front of fans across the country and gives local businesses a direct way to support our teams. It's a win for our players, their families, and the communities that back them,” Auden noted. 

The partnership has already reached an important milestone with the installation of  the company's livestreaming system at GameTime Training Center in Fairfield, Ohio, located in the greater Cincinnati area, home to both the Cincinnati Sirens of MASL W and the MASL 3 Cincinnati Swerve. The facility serves as the first installation under the initiative, demonstrating how modern livestreaming technology can bring competitive indoor soccer to audiences beyond the arena.

Additional locations are being evaluated for future installations, with participating facilities and expansion announcements expected as the partnership progresses. 

“Both brands share a commitment to connecting sports communities with audiences and local business supporters. Top Sports Live concentrates on adult professional and semi-professional sports, while KidSportsLive.com continues to serve youth leagues, travel sports organizations, and athletic venues nationwide,” League commissioner Brian Cushing said. “Together, the two platforms are working to build a nationwide sports livestreaming network that connects athletes, families, fans, and local businesses. With its first installation completed and opportunities for additional locations through the MASL 3 and MASL W partnership, Top Sports Live continues to expand its vision of combining sports broadcasting, community engagement, and sponsorship fundraising into one comprehensive platform. We are excited to partner with them and I know all out clubs are excited as well to partner with them to improve our relationships with fans every club's local market.”